Introduce yourself and offer help. That's all you got to do, you don't need to pitch anything. But that is going to get you customers.

We are trying to get them on with somebody that can answer their questions personally. 80% of the time when they can get on the phone with the main person and get questions answered - they book an appointment and come thru the door - means they spend money.

This puts us in a position where we are converting business right away rather than just over time. We call right away - we don't need them to look at / read the guide before we reach out and ask them if they have any questions.

The whole point of the opt in is for them to raise their hand and say I've got this problem and I need help.

The Human Touch - The most important part of the funnel is when someone opts in, we can trigger an alert to get a human to reach out to them that is big.

We want to make sure that we deliver the thing that we promised. We want them to have that. We will make sure that they get this.

The key behind this is are we using our Automation to trigger a human to reach out to them, we can trigger an alert to get a human to reach out to them, that is big. That is how you turn it into business.