Why buyer behavior matters
How this funnel identifies high-intent prospects
When to deploy a buyer magnet vs a lead magnet
Converts prospects into buyers
Builds a high-intent buyer list
Increases commitment before a call
Feeds premium prospects into Hero Hub strategy flows
Step 1: CTA presents a paid, problem-specific resource
Step 2: Prospect completes purchase
Step 3: Resource is delivered automatically
Step 4: Buyer nurture sequence begins
Step 5: Buyer invited into strategy conversation (via Funnel #1)
Explain that this funnel is ideal when:
Advisor wants fewer but more serious prospects
Lead quality matters more than volume
Prospect commitment is a priority signal