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How To Get Free Traffic (Visitors) from Social Media to your Hero Page
There are 3 core RULES to growing your business on Social Media…
Post clever and relevant content that brands you as the expert that you are.
A) Expertise Based Content: Create content that shows you’re an expert at what you do in your business.
B) Motivational Content: Create content for you that shows your ideal prospects that you are an uplifting presence and easy to work with.
C) Date Based Content: Create content that celebrates calendar dates (which shows people that you’re organized and on top of things).
Post content on a regular basis so that visitors to your social profiles know you're open and staying on top of things.
Make sure your social pages are always active by posting 2 posts every day.
What do people do when they hear about a business - either from a friend or need a service in general? What do people do when they are possibly looking to do business with you?
Go to Social Media and search you out. If your last post was done months or years ago, it makes it look like nothing is going on in your business. People will make a snap judgement that this business is not organized- it is not upto date. That may not be fair. Everything inside the business may be great. But if your Social Media does not reflect that because there is no content coming all the time, that's what comes across. Nothing looks much worse than a “dead” page.
What you want is the following... “Wow! This business really looks like it's active and on top of things! This is achieved by consistent posting of relevant, valuable content.
Keep the Business Owners in Control and in touch with customers when they reach out.
Stay in touch with customers when they reach out. Answer all of your inbox replies from Customers.
The more engaging you are, the more valuable your free content is and the more often you post, the more traffic you are going to get. To make sure that all of that effort is actually leading to sales, you want to make sure that you are linking back to your Hero System and Lead Magnets.
Communicate with List to Build Relationship. Your first goal is to build your text & email list, and your second goal is to build a relationship with the people on that list. The way you do that is to continue communicating to your list.
The follow-up system will automatically send your prospects the messages you want to send them, when you want to send them.
For instance, when people opt in for your lead magnet, they give you their text & email address, so your follow-up system would immediately send them their very first text & email with a download link for their lead magnet. You could also add a link to subscribe to your podcast in that email as well.
In your follow-up system, you can also choose to have different messages scheduled to be sent out in the future. Perhaps two days later, they might get another email from you, and two days after that, they might get a text… You can add as many messages to be sent out as you like, and it will send them out automatically.
With the Follow-Up System, you can also send out broadcasts to your list, so instead of scheduling a bunch of automated, pre-created messages, you can also write time-specific messages as well. These messages might invite your prospects to an upcoming webinar, a product sale you’re having, or even an open house if you’re a local business.
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Step 1: Wow Your Audience
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Step 2: Position As Expert
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Step 3: Get Leads 24/7
