Helping Financial Pros Make More Money!!
Traffic
Now that the Hero Page, the Lead Generation, the Alert Mechanism, and the Follow Up & Conversion Machine have been setup, we need to get Visitors (Traffic) to your Hero System.
There are multiple sources of getting the traffic.
Social Posting
Engage prospects on social media by posting clever and relevant content that will drive traffic to your Hero Page and/or lead magnets.
Paid Social Media Traffic
Engage prospects on social media by using Paid Ads with clever and relevant content that will drive traffic to your Hero Page and/or lead magnets.
Outreach to your current audience
If you have an email list of customers or leads, any followers on social media, podcast or blog readers - you can put your Hero Page and your lead magnets in front of them by sending a quick email to them about it, sharing it on your podcast, writing a blog post about it, or provide a link to it on your website's navigation or blog sidebar.
Social Media Group Engagement
Provide value in social media groups by Liking, Commenting, providing useful information and answering people's questions. This will drive traffic to your Social profile and to your Hero Page.
Business Cards w/ QR Code
At the back of your business card, provide an attractive attention grabbing headline along with a QR code. Scanning the QR code will lead to your Hero Page and/or lead magnets.
Flyers / Post Cards w/ QR Code
On Flyers and Post Cards, provide an attractive attention grabbing headline along with a QR code. Scanning the QR code will lead to your Hero Page and/or lead magnets.
Banner w/ QR Code
Set up a 3 feet x 6 feet Banner in a high foot traffic location, provide an attractive attention grabbing headline along with a QR code. Scanning the QR code will lead to your Hero Page and/or lead magnets.
Communicate with List to Build Relationship. Your first goal is to build your text & email list, and your second goal is to build a relationship with the people on that list. The way you do that is to continue communicating to your list.
The follow-up system will automatically send your prospects the messages you want to send them, when you want to send them.
For instance, when people opt in for your lead magnet, they give you their text & email address, so your follow-up system would immediately send them their very first text & email with a download link for their lead magnet. You could also add a link to subscribe to your podcast in that email as well.
In your follow-up system, you can also choose to have different messages scheduled to be sent out in the future. Perhaps two days later, they might get another email from you, and two days after that, they might get a text… You can add as many messages to be sent out as you like, and it will send them out automatically.
With the Follow-Up System, you can also send out broadcasts to your list, so instead of scheduling a bunch of automated, pre-created messages, you can also write time-specific messages as well. These messages might invite your prospects to an upcoming webinar, a product sale you’re having, or even an open house if you’re a local business.
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